In addition there are other information that includes SOOT analysis, competitors and the countries in which Sony operates in. The Entry Strategy has information on strategies used by Sony Corporation to enter different international markets. The Entry Restrictions informs about the trade barriers that Sony Corporation faces as it enters the international market. Political, Cultural and Economic Conditions of three major markets of Sony section informs about the sort of markets Sony operates in and the status of those economies.
Under Extrinsic and Intrinsic Motivational and Hygienic factors/rewards section there is information on different strategies used by Sony as a company and the theories they follow and believe in. The CARS program sections informs about the different CARS activities that Sony is involved in. The Marketing Mix section contains valuable information on fps and product life cycle. The MIMIC campaign informs about the different tools Sony uses to reach its ultimate consumers. Finally two contingency strategies are included in the contingency strategies section. Company overview: Introduction:
Sony Corporation is a Japanese multinational conglomerate corporation headquartered in Canon Imitation, Tokyo, Japan its diversified business is primarily focused on the electronics, game, entertainment and financial services sectors. The company is one of the leading manufacturers of electronic products for the consumer and professional markets. Sony is ranked 87th on the 2012 list of Fortune Global 500 Vision, Mission and Values: A. To establish of an ideal factory that stresses a spirit of freedom and open- mindedness, and where engineers with sincere motivation can exercise their genealogical skills to the highest level; B.
To reconstruct Japan and to elevate the nation’s culture through dynamic technological and manufacturing activities; C. Promptly applies highly advanced technologies which were developed in various sectors during the war to common households; D. Rapidly commercialism superior technological findings in universities and research institutions that are worthy of application in common households; E. Brings radio communications and similar devices into common households and to promote the use of home electric appliances; F. Actively participates in the reconstruction of war- imaged communications network by providing needed technology;