Ice Cream Survey
Survey Result Analysis We had a balanced amount of men and women mostly between the ages of 20-30, partake in our survey. However there was a wide range of age from 15-60. Almost all of our applicants were originally from South Dakota, Nebraska, or North Dakota. We did have a few people from California and from Arizona. Almost all of our applicants enjoyed breakfast food with 38 people. They usually buy ice cream in the summer, but 25 still stated they bought ice cream on a monthly basis. Almost everyone said they buy ice cream both at the store, and at ice cream stores like Dairy Queen. 3 of 44 applicants said they preferred to go to a place like Dairy Queen than the grocery store. $3-4 was the overall average that applicants said they would spend on ice cream at a retailer. $5-6 was the average spent at a grocery store. Applicants were about even when it came to the size of the container. We learned that frozen yogurt was a bad idea because almost everyone preferred ice cream over frozen yogurt. A small amount of 10 people looked at the nutrition facts on ice cream. Only 2 people preferred and ice cream with no sugar added. 3 applicants said that they buy the same flavor of ice cream every time. While 21 like to try new flavors of ice cream. It was a very close race between one solid flavor or multiple flavors. The majority was multiple flavors. Another thing that was interesting was the amount of applicants that stated that they like extra toppings on their ice cream. More than twice as many consumers eat ice cream out of the dish rather than the cone. 25 of out applicants said that they eat breakfast daily. 10 said 3-4 times week, and 7 said less than 2 times a week.
Over 80% of our applicants agreed that they found ice cream enjoyable. The same amount liked the taste of bacon. About 60% said that nutrition was important to them. About 70% enjoyed the taste of maple syrup. Over 60% were willing to try new foods. After conclusive results found from our survey, we chose Maple Bacon to be our ice cream flavor. Our survey applicants stated that they buy ice cream by the gallon, quart, and by the pint. So we decided to just serve our ice cream in a gallon and in a pint. The average price people said they were willing to pay at a grocery was around $5-6 dollars.
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With that said, we decided that a pint of our ice cream should cost around $3. 50, and our gallons should cost about $5. 50. We also believe that because maple bacon is truly a unique flavor, so there is added perceived value to it. We also believe that if we could sign a contract with Dairy Queen, it would significantly improve our sales. People seem to like to try new flavors at places like this. It would also be a great for marketing. Final Tally Are you Male or Female? 23 males, 21 female What is your age? Large range, from ages 10-60, with a mean of 24
Where did you grow up? Rapid City, Huron, Montrose, California, Spearfish Do you particularly enjoy breakfast foods? 38 people enjoy, 6 dislike How often do you eat ice cream in a week’s time? 24 people said once or less per week, 12 people said at least once per week, 5 people said they don’t consume ice cream on a weekly basis. How often do you purchase ice cream: daily, weekly, monthly, yearly? At least 25 people said monthly. A few people said yearly, and over 5 people said weekly Are you willing to buy ice cream at the grocery store? 8 people are willing to buy ice cream at the grocery store 7 people are not willing Do you prefer to go to a place where ice cream is made to your liking, i. e (Dairy Queen) over buying ice cream at the grocery store? 43 people prefer going to a place like Dairy Queen Do you prefer purchasing a pint, quart or a gallon of ice cream at a time? There was an even amount of 14 people for each group How much are you willing to pay for an ice cream treat at a place like Dairy queen? 3-4$ was the mean How much are you willing to pay for ice cream purchased at a grocery store? -6$ was the mean Do you prefer frozen yogurt over ice cream? 35 people prefer ice cream, 8 people prefer frozen yogurt Would you prefer an ice cream with no sugar added? Only 1 or 2 people preferred ice cream with no sugar added. Do you consider nutrition facts when purchasing ice cream? 34 people don’t look at the fact when 10 people do. When purchasing ice cream, do you experiment with new flavors or buy the same flavor every time? 23 people buy the same flavor every time, while 21 people try new flavors Do you prefer a solid flavor over a multiple flavored ice cream?
This was about even with 22 for each Do you enjoy extra toppings on your ice cream? 24 enjoy extra topping while 20 don’t enjoy toppings Do you prefer eating ice cream out of a cone or in a dish? 30 people said dish, while 14 said cone. How often do you eat breakfast during the week? 25 said daily, while 10 said 3-4 times a week, and 7 said less than 2 times a week. Answer the following questions on a scale of 1 to 7, with 7 agree and 1 disagree I bolded the most average choice
Strongly Disagree Strongly Agree – I find ice cream enjoyable 1 2 3 4 5 6 7 – I like the taste of bacon 1 2 3 4 5 6 7 – Nutrition is important to me 1 2 3 4 5 6 7 – I enjoy maple syrup 1 2 3 4 5 6 7 – I am willing to try new things 1 2 3 4 5 6 7 – I enjoy trying new foods 1 2 3 4 5 6 7