Key Concepts of Creativity and Innovation Worksheet

Key Concepts of Creativity and Innovation Worksheet University of Phoenix Sara Garski October 10, 2011 Key Concepts of Creativity and Innovation Worksheet |Concept |Application of concept in scenario |Citation of concept |Personal experience in your | |(Identify at least five concepts)| |in reading |organization | | |Best Snacks has been one of the leading companies |Jones, G. (2004). |In my organization the employees| |Exploitation |in their industry for several years.

The company |Organizational |are always learning. Within my | | |has become |Theory, Design, and |team we are | | |complacent which has caused them to barely hold |Change. Upper Saddle|Encouraged to come up with new | | |the number two position. In order to remain and |River, New Jersey: |ways that will make the team and| | |gain back that competitive advantage, Best Snacks |Prentice-Hall. the company better as a whole. | | |must look at new ways of doing various activities | |One of my teammates | | |within the company. Exploitation is defined as, | |Came up with an idea | | |organizational | |To add to one of our | | |members learning of ways to refine and improve | |Current systems.

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After | | |existing organizational procedures (Jones 2004. | |The idea had went | | |Pg. 376). With the new CEO, Elizabeth Fairchild, | |Through the proper | | |joining the Company, she is determined to see why | |Channels, it was | | |Best Snacks is failing after being successful for | |Implemented. Although adding a | | |many years.

She plans on working with vice | |Extra component to | | |president, Sabrina McKay, to help the company come| |An existing system, took awhile,| | |up with new and innovative procedures, that will | |it was worth the wait, | | |eventually | |Because it saved the | | |place Best Snacks back in the leading position. |Company money in | | | | |The long run. | | |Best Snacks has always promoted from within in the|Davila, T. , Epstein,|A radical Innovation in My | | |past. They have decided to do something different |M. , & Shelton, R. |organization | | |by bringing in a new CEO from outside with a |(2006).

Making |Back in June of 2010. The | |Radical Innovation |different background. The new CEO, Elizabeth, |Innovation Work: How|company added | | |plans to have a new cultural change |To Manage It, |A regional office in the | | |program designed to increase |measure It, And |Franklin, TN area.

The reason | | |employees’ creative thinking skills (Scenario 1). |Profit From It. |for the new Office was to assist| | |Elizabeth wants to see these changes made and |Upper Saddle River, |The abundance of Customers | | |results within one year. These changes are |New Jersey: Wharton |within the Middle Tennessee | | |considered radical innovation, |School Publishing. Area. The company | | |because is setting the bar for new | |Has continuously | | |changes within the company. Normally Radical | |Growed in a small | | |Innovations are set by a company within | |Amount of time.

In the TN office| | |the industry, but Elizabeth, first wants to | |we have | | |accomplish | |Been able to meet | | |these changes from | |Goals, create more | | |within, then introduce the new | |Effiecent procedures, and handle| | |changes to competitors. |operations | | | | |That other offices | | | | |Have not been able to. | | |Best Snacks maintained a |Davila, T. Epstein,|My organization | |Business Model |successful Business Modal for |M. , & Shelton, R. |Changed its Business | | |many years, which contributed |(2006). Making |Model, to better serve | |Change |to their success. With |Innovation Work: How|It customers.

They | | |competition steadily increasing, Best Snacks will |To Manage It, |Designed the Model | | |have to |measure It, And |Around their new face and | | |re-introduce and |Profit From It. |slogan, “Long Term Smart. ” This | | |revamp their business model in |Upper Saddle River, |Simply is ensuring that | | |order to compete in the industry. New Jersey: Wharton |Customers get the rights | | |The company has went outside it’s Normal practice |School Publishing. |products for | | |and | |Them and their families. The | | |brought in a New CEO to put a different | |modal is | | |Perspective and spin on things.

The CEO plans to | |Meant for consumers | | |show results within the company in 12 months. | |To think long term | | | | |Which will benefit them more in | | | | |the | | | | |Future rather than now. | | | | | | |Products and Services are the main part of any |Davila, T. , Epstein,|My organization | | |organization. Companies have to not only |M. , & Shelton, R. |offers many different | | |make sure that they are offering |(2006).

Making |products and services | |Product and Service Offerings |products and services that the |Innovation Work: How|from life insurance to | | |consumers want. Companies |To Manage It, |annuities. The | | |have to ensure they are |measure It, And |company ensures that | | |constantly creating or offering |Profit From It. they have the | | |the newest products. In most |Upper Saddle River, |products that | | |instances consumers have |New Jersey: Wharton |consumers want. | | |been conditioned to expect |School Publishing. |Our agents go through | | |product innovation to such an | |extensive training | | |extent now it is ommon for | |to be able to provide | | |people to time their purchases | |and sell individuals | | |(Davila, Epstein, & Shelton 2006 | |products that are right for | | |Pg. 35). Best Snacks have | |them.

If a certain | | |not been offering many products | |product is not | | |or service to consumers over the past couple of | |performing well, the | | |years. They have lost the customer loyalty base | |company evaluates it | | |and a huge part of the market. |and decides if it is | | |The old saying goes, “If you | |the best interest to | | |don’t do it, someone else will. ” | |pull the product and | | |Best Snacks, needs to apply that | |offer a different one. | |same concept to their business. | | | | |Their competition is growing | | | | |fast and taking the customers | | | | |that once was committed to Best Snacks. | | | |Best Snack’s is faced with a |Jones, G. (2004). |In my organization, | |Organizational |serious problem of lack of |Organizational |Because of industry | | |creative thinking and new |Theory, Design, and |Decisions have to be | |Decision Making |innovation.

Organizational |Change. Upper Saddle|Made in a timely | | |Decision Making is defined as |River, New Jersey: |Manner depending | | |the process of responding |Prentice-Hall. |On the problem. | |to a problem by searching for | |Sometimes decisions | | |and selecting a solution or | |Are made at the | | |course of action that will create value for | |higher level, | | |organizational | |whereas other | | |stakeholders (Jones 2004.

Pg. | |decisions can be | | |368). Hopefully the new plan | |made by managers | | |that Sabrina will initiate to the | |Or even employees. I Personally | | |Staff will help the company get back on track.

The| |had a | | |employees | |customer upset | | |have become complacent | |because of a certain | | |because the company has done | |process that was in | | |well for many years.

In order for best Snacks to | |place and because she was going | | |gain their market | |to | | |share back they will have to | |another country, | | |change.

The stakeholders have | |would create a | | |become apprehensive of Best | |problem for her. I made the | | |Snacks ability to perform and | |decision to | | |stay competitive.

The new | |override this | | |changes and decision, will | |process As a | | |hopefully show the stakeholders | |courtesy. Once I | | |that the company is still capable | |was finished | | |of being on top. |handling the issue, I told my | | | | |Manager | | | | |what I had | | | | |done and she was | | | | |happy that I went ahead and done| | | | |that, verses causing | | | | |the customer to | | | | |escalate the | | | | |situation Further. |

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