Business Plan CLK Corporation Food Industry Members: Claudine Aurellano Liza Gaston Kashka Lantion A. Name of Enterprise Krasi & trofi? Once upon a Greek Bistro… B. Location Bonifacio High Street Global City, Taguig City C. Project Description Krasi & trofi? (once upon a Greek Bistro…) will open at Bonifacio High Street(B1). The store is open from Monday to Sunday at 10AM to 10PM. It introduces an exquisite type of Greek Cuisine in the Philippines. It offers a Greek traditional way of fine dining, where customers can enjoy the customs of Greece like being introduced to the Greek superstitions, traditions, and holidays.
The Bistro’s color scheme is blue and white since it’s the color of the national flag of Greece. Its advantage is the specialty dishes that are Greek inspired, as well as the fresh ingredients. D. Project Objective • To introduce a new taste to Filipino customers. • To introduce to Filipinos the traditions and cultural ways of Greeks. • To attract future investors through the unique way of our business. In any business, the main goal is to earn profit. • To be competitive in the food industry by producing income. E. Mission Statement
Our product mission is to let our clients/target market experience the Greek way of living as well as satisfying their wants, needs, and expectations. Our economic mission is to gain profit and to expand the business as well as to achieve our set margins in order to have a stable business and to satisfy shareholders. Our social mission is to provide employment to Filipinos and give them a great opportunity of experiencing a different way of serving in a fine restaurant, in order for them to have an extraordinary skill in the future.
Vision The company’s vision is for the next 3 years is to increase our profit to more than 50% of our current earnings. The business performance will also increase and attract other investors and shareholders. Gaining more investors will lead to the expansion of the business to greater markets. In those three years we intend to gain more clients that patronize our product and services. We, not only sell the products, but as well as the different yet wonderful experience in dining with us. F. Highlights of the Project • Company’s History
Greece is famous for their large appetite which is identical to the eating habits of Filipinos, that is why Krasi & trofi? wanted to bring a new kind of cookery that is familiar as well in the Filipino culture. Greece is also known for its specialty ingredients like lambs, yogurts, olives, and wine that create remarkable dishes. Greece is also well-known for its lively entertainment and its superstitions and traditions that they practice up to now. Krasi & trofi? would also illustrate a Greek Style of service that would bring excitement and satisfaction to its customers. Project time table and status • Industry analysis • Financial analysis • Investment G. Major Suppositions Used and Summary of Findings • Market Viability • Technical Viability • Financial Viability • Socio-Economic Viability • Management Viability H. Conclusion of the Study ‘ Chapter II Market Study A. Product Description Krasi & trofi? is a fine dining Greek Bistro that caters dishes like Fricasse (arn-nee free-cah-seh), a stew lamb made with spinach, Sadziki (tsa-tsi-key): Yogurt, cucumber and garlic, and salt.
It is great on fresh Greek bread. Those are few of the cuisines that we offer. Our dishes are both Greek and Filipino-inspired that interest more customers. B. Demand and Supply Demand refers to how much (quantity) of a product or service is desired by buyers. The quantity demanded is the amount of a product people are willing to buy at a certain price; the relationship between price and quantity demanded is known as the demand relationship. Supply represents how much the market can offer.
The quantity supplied refers to the amount of a certain good producers are willing to supply when receiving a certain price. The correlation between price and how much of a good or service is supplied to the market is known as the supply relationship. Price, therefore, is a reflection of supply and demand. C. Demand and Supply analysis The analysis of demand and supply depends on how the relationship is doing. For example, if the demand is high and the supply remains constant, the price therefore will increase.
It is because there is a scarcity of supply; therefore there is a limited number of product/service that can be purchased so people who can only afford the product can buy it. And when the demand is lower than the supply, then the price would decrease because the company should be able to produce and sell all the supplies in order to gain back their capital. Price, therefore, is a reflection of supply and demand. D. List of competitors CYMA Greek Taverna Manos Greek Taverna E. Study on Product, Place and Promotion (Needs geographic, survey and demographic) F. Marketing program