Running Head: MARKETING SWOT Analysis Answer 1. The company so selected for the sake of carrying upon SWOT Analysis is McDonalds. The company is found to run its food outlets all around the globe. It basically deals in fast-foods. The customers serve to be the main aspect for the company. It used to collect feedback from the customers on a regular basis. The SWOT Analysis is the tool that is used from the point of developing pertinent knowledge about company’s position in the market. From this, it can improve the weak areas and can strengthen the strong aspects more and more.
The information regarding company’s SWOT Analysis can be derived from Company’s website, annual reports, books, articles and journals. All these prove to be effective from the point of developing knowledge about its strength, weakness, threats and opportunities (McDonald’s Corporation: The Past, Present, and Future, n. d. ). The strength of the company is that it is operating in accordance with various cultures. It serves to be a socially responsible company and actively work for community’s betterment. It is also placed on a great position under Fortune ranking list.
The weaknesses linked with the company are that it failed to move towards pizza market. In addition to this, it needs to capitalize on the trend towards organic foods as well. The changing preferences of the customers also pose a problem in front of the company. The company understands customer’s value in business and that is why asking them regularly for more improvements. The health of the customers is taken into account with due effect and this makes it high (McDonalds, 2011). It serves to be the opportunities for the company.
The threats are that the company faces intense competition and this makes things impossible. At the same time, it is also important to see to it that all these things need to be considered from the point of indentifying company’s actual position. The SWOT Analysis related to the company can be easily found out. But it seems to be very much general in approach. The point is to derive best possible information. The data and all other relevant information are not available easily while writing up SWOT Analysis for a company (Meldrum & McDonald, 007). Answer 2. The SWOT Analysis is being conducted by taking information from books, company’s website, articles etc. All these altogether supports a lot in making things carried upon effectively. The information is being collectively taken from all these sources. The best possible information can be derived from books and articles. Actually, things are quite understandable and comprehensible. With this, it becomes quite easy to understand importance of things in a far better mode.
The steps that are being adopted for checking as to information are valid or reliable or not. It is important to arrive at a better conclusion with the help of accumulating information from the authentic sources. The sources so utilized need to be effective and valuable so that interpretations can also be made properly and successfully. In addition to this, SWOT Analysis can be performed and carried out effectively as well (Our Company, 2011). Answer 3. The manager of the company is required to carry upon strategic decisions on the basis of company’s position.
The SWOT Analysis so carried upon leads to make things effective and successful in approach. The information so derived online seems to be somewhat ineffective in approach. It would be better to go for developing more knowledge from some better sources. With this, it is for sure that decision-making can be made effective and good in approach. The situations need to be analyzed with due effect as well. It would make manager confident as well as self-assured from the point of carrying upon business practices in a far better way.
The other relevant sources that can be used for the sake of completing SWOT analysis for the company are that proper studies and company’s previous records need to be examined and investigated with due respect. It would lead to make things effective and appropriate for the company as well (McDonalds Corporation, n. d. ). References McDonald’s Corporation: The Past, Present, and Future. (n. d. ). Retrieved March 15, 2011, from http://2myprofessor. com/Common/Sample%20Projects/McDonald%27s_Corporation. PDF McDonalds. (2011). Retrieved March 15, 2011, from http://www. mcdonalds. com/us/en/home. html McDonalds Corporation. (n. d. ).