1.Companies start with the end in mind
2. A company tries too many approaches at great cost and effort
3. Businesses have no social media objectives
4. The results from social media marketing take too long
5. Setting up a Facebook page is complicated.
2. Trust Building: Social media marketing is about developing trust with consumers and building relationships with them.
1. Creating buzz through content to attract attention
2. Finding ways for the fans and users to share a company’s message through various social channels
3. Ensuring the product message is always paramount
4. Developing two-way online conversations with users
5. Monitoring and responding
1. Basic computer skills
2. Good listening skills
3. Strong reading and comprehension skills
4. A big ego
5. A sense of humor
1. B2B firms cannot benefit from social media.
2. One-third of U.S. adults use the Internet to comment on products and services.
3. Social media is only for certain companies and industries.
4. Monitoring social media is an inefficient use of company time.
5. Most people do not spend that much time using social media.
TRUE OR FALSE
1. Personas are not required to identify the optimal target audience.
2. The secondary optimal target audience is that segment that is has only one of the three attributes described in the text.
3. There is less competition for the optimal target audience than for other personas.
4. The optimal target audience represents a very small segment of the overall target audience.
5. It is easier to identify the optimal target audience on traditional marketing channels.
– Identify the needs and situational triggers for each persona
– Develop messaging objectives
1. Listing the needs of all personas
2. Identifying all personas by role
3. Determining the situational triggers of the persona
4. Mass messaging
5. Developing purpose oriented goals for communication with each persona
The development of RSS technology.
The proposed format and amount of content available.
Treating them as a pure marketing platform.
To ensure it is easy for readers to scan.
Help consumers before they make a purchase.
1. Articles are better lead generation tools than either e-books or white papers.
2. E-books are typically distributed offline.
3. E-books are primarily used in B2B marketing.
4. E-books and white papers have a high perceived value.
5. Successful white papers include a sales message.
E-books and white papers have a high perceived value.
1. A government publication.
2. An article that does not pitch a particular product or company.
3. A technical document that describes how a product solves a particular problem.
4. An article written for a business audience.
5. A technical and marketing focused article.
1.An e-book is written in a lighter tone.
2.An e-book is longer than a white paper.
3.White papers focus on the technical aspects of a product.
4.E-books require a prominent call to action.
5.White papers are always distributed in PDF format.
An e-book is written in a lighter tone.
They may provide new information that is not widely known.
An article is longer and goes into more detail.
1.The majority of online videos that fail to spread within the first 24 hours never become popular.
2.Secondary sharing describes when content is shared by people who do not have connections with the content creator.
3.YouTube’s opinion leaders are those more likely to have posted an online video.
4.Secondary sharing is the most important stage to establishing a video’s audience.
5.Primary sharing explains when fans and friends begin spreading a video.
Secondary sharing is the most important stage to establishing a video’s audience.
It is more likely to convince a viewer to watch other videos and to subscribe to a channel.
1.Focusing on solid content is key to monetizing videos.
2.Vimeo and YouTube offer ways to monetize videos.
3.To successfully monetize videos it is important to promote the channel on other websites.
4.Updating videos frequently is one way to generate more clicks and ad revenue.
5.Understanding video analytics helps with better creating content for a target audience.
Vimeo and YouTube offer ways to monetize videos.
People have short attention spans.
Because viewers are more vested in content when there is a human face attached.
It is seen as unaffiliated.
It helps avoid potentially costly mistakes
Social media is international, with adoption and usage on the rise in many countries.
1.Having a personality
2. Being nice
3. Staying on topic
4. Using social media channels as intended
5. Entertaining your audience
Entertaining your audience
1. Sending an untargeted message on Twitter as a tweet
2. Providing context when trying to connect with someone
3. Sticking to a marketing message regardless of the social channel
4. Talking about music tastes on Facebook
5. Not deleting less than positive comments or reviews on your social profiles
Sticking to a marketing message regardless of the social channel
2. Apologize and identify what resolution is needed.
3. Act or implement resolution or identified changes and let the affected individual know what is being done.
1.Signing up for an email newsletter.
2.Becoming a fan of a Facebook business page.
3.An online ad viewed on a mobile phone.
4.Subscribing to a company’s 5.YouTube account.
Responding to someone on Twitter .
An online ad viewed on a mobile phone.
Potentially detrimental actions can have long term effects.
interruption: interrupt a view from what he or she is doing and make them watch a marketing message
Implement a public relations campaign targeting hobbyists
A strategic approach to social media is the only way to produce solid, measurable results.
Social media can be more than just a communications tool, becoming an important part of the business process.
1.Wahoo shifted to social media because it was unsuccessful with traditional media.
2.Wahoo’s objective was to make its food part of the lifestyle of its target audience.
3.Wahoo succeeded in social media because its personas were considered authentic and its target audiences identified with it
4.Wahoo created content for its target audience, but it also used content created by its target audience.
5.Social media was an efficient way for Wahoo to communicate to its target audience.
1.Convincing people that podcasting was worthwhile.
2.Creating ways for people to find and listen to podcasts.
3.Identifying revenue streams to develop podcast technologies.
4.Developing technology to deliver podcasts.
5.Developing programming and content for podcasts.
Positioning the body way as masculine while marketing to women.
They showed the benefits of the product in a creative and entertaining manner.
Users can now create content in addition to consuming it.
true or false
the best way to build a blog audience.
It is not about disseminating press releases.
There has been tremendous growth in social media monitoring software, especially for blogs.
true or false?