Flashcards

A typical activity that an institutional interest might conduct on behalf of a client would be Lobbying for laws to protect the client from foreign competition The value of information the power of the lobbysist and thus the success of interest groups are greatest when the issue is fairly narrow, technical and detailed The growth …

social psychology scientific study of how people think about, influence, and relate to one another focus of social psychology on individuals, many experiments; less focused on differences and more on individual view and how they affect one another sociology the study of people in groups & societies social psychology is the scientific study of social …

How is the self a product of our social circumstances? -He is a social constructionism -The self is a social construction, its something we develop through our experiences -The self has changed with technology G.H. Mead -The self is something that you do, a social process, you’re not born with it -3 aspects of the …

Advertising Any paid form ofnonpersonal communication about an organization, product, service, or idea by an identified sponsor Types of advertising Product and institutional product advertising focuses on selling product or service 3 types of PRODUCT advertising 1. pioneering 2. competitive 3. reminder Pioneering product advertising aka informational, inform people what the product is, what it …

Ch. 7 – Theories of Behavior Change Changing behavior is challenging because so many factors play an important role: *readiness for change *motivation *ability *perceived self-efficacy *scheduling/peer influence Why is Theory important? * A theory is a frame-work that describes how and why behavior changes for a given population in a particular setting * Grounding …

What is culture? Culture is a knowledge framework A culture is a system of signs that produces meaning University culture, political culture, a company culture… A cognitive resource for solving needs and achieving goals A reference for communicating / interacting with members of one’s group or other social actors (a family, a school, a professional …

PTAT People Talking About This is the number of social actions that users are taking that include your page and/or posts including: Sharing, Liking, and Commenting, answering a question, responding to an event, claiming an offer, or tagging your page in a photo. API Application Programming Interface This describes the programming space that developers work …

Reminders • Listening is essential • You are not in control of your brand any more • You want to be in the conversations about your brands • You’ve got a lot of data Social Media Monitoring continuous systematic observation and analysis of social media networks and social communities • supports insight into tops and …

Achieved status the result of individual effort) Ascribed status (given at birth) Collective consciousness . Emile Durkheim argued that collective consciousness develops from people’s participation in common activities and defines it as the body of beliefs common to a community or society—gives people a sense of belonging and a feeling of moral obligation to its …

frequency-dependent alternative strategies Competition that tends to be very intense among individuals using the same strategy may lead to the development of the adaptation and a description of its nature To determine whether something is an adaptation or a byproduct requires knowledge of Genes _____ are the smallest intact unit that can be inherited by …